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14.3.22 19:29 
On recommendation from Austin, I picked up a sale bag of Ruffles Flamin' Hot Cheddar & Sour Cream created for me PERSONALLY by known flavorologist LeBron James. Unlike the Flamin' Hot Doritos, these had a nice heat but not a persistent or overbearing one - perhaps the sour cream offset some of the heat? Maybe "Flamin' Hot" works better with tater chips than corny chips? Whatever the factors, I had no problem finishing the bag, really enjoying this hotter update on my favourite kind of Ruffles. I would definitely buy them at sale price again. This James kid may have a bright future in snack design.

(His head doesn't REALLY look like that! I think there was a weird wrinkle/angle thing going on when I snapped that photo but it was amusing enough to not go for the retake)
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